One of the most popular exhibitions with foreign journalists during the first annual Belgrade Design Week in April of 2006 was the Ghost Project multimedia installation produced by the Mikser studio. The Ghost Project simultaneously celebrates the unfailing enthusiasm and ideas of domestic young creatives while criticizing the lack of a symbiotic relationship between designers and industry in our country.
Since there is virtually no trace of contemporary industrial design in our country, the exhibition is labled a GHOST one, showcasing virtual and realized projects of domestic creatives through innovative media such as web, computer animation, video and audio.
Playing with the impalpable quality of the object, the Ghost Project places our creative “reality” in the context of socio-economical actuality.
This abstract quality has a dichotomous function; to both illustrate the social status of the designed object in Serbia (Ghost) and bring us closer to the global treatment of the designed things as the “objects of worship” or “objects of desire”.
Conceived initially as a means of presenting still unrealized projects of the latest generation of Serbian designers, the Ghost Project has become an ongoing project, a sort of dynamic database of domestic creatives open to the public, as well as domestic and foreign media and manufacturers. One of the main objectives of this project is to turn the public’s and manufacturers’ eye to the creative potential of Serbia, as much as to motivate the authors to actively participate in creating our cultural and social milieu.